Companies possess two possible personalities. Don't be surprised if you find that some companies have dual personalities!

The first personality consists of companies that model themselves after other corporations that are leaders in the industry. These "leader" companies usually set industry standards.

The second personality involves companies that are forever looking to the future. They are trying to find new prospects and opportunities, and new solutions to old and new problems. What gets them excited is turning ideas into products. New models, new patterns, new creativity is their very life-blood.

A company's character

Beside the two personality types, there are two character-types for companies. Again, a mixture is not uncommon.

The first character-type is traditional and institutional. The type of work it offers is steady and routine. In return the corporation demands of its employees personal loyalty, service, a sense of duty, and dependability. For example, schools, government, banks, hospitals, the military, law agencies, and accounting firms fit into this character-type.

The second character-type is fast-paced, ever changing, innovative, and independent. It is breaking old models and creating new ones. The type of work offered by such a company is creative, achievement-driven, analytical, communication-oriented, and non-linear. It demands of its employees ingenuity, inventiveness, intuition, and ideas that generate a lot of profit. The computer industry is the best description of this type of character. Others include, fashion, publishing, the arts, animation, advertising, and design.

Do your homework

You might ask what is the point of all this? You must do your research before you sit down and write your resume. Don't expect to whip off a resume after dinner, just before your favorite sit-com. The perfect resume must be written with care, with responsibility, and with clear understanding of the needs of the company.

You can't afford to be careless - your dream job is on the line!